Up the Catalogue (2024)

Up the Catalogue (2024)

A Film by 4QTV

Release Date: 2024, December 13
Directors: Alastair Siddons
Production: 4QTV LTD
Cast: Jonathan Bailey, John Macmillan, Zheng Xi Yong, Sam Spruell, Shiloh Coke, Anthony O'Donnell, Anastasia Hille, Morgana Robinson, Ciara Baxendale, Lyndsey Marshal, LJ Bennion, Daniel Norford

Overview:

HOLE_AID presents Up the Catalogue, an ambitiously small film set in a fictional shopping channel by the name of 4QTV. Tasked with flogging a seemingly endless cycle of questionable products, star presenter, Hailey Cartin, is starting to fear she might be trapped in live television. When a rival product demonstrator eventually forces Hailey to confront her own quest-defying reality, will she ever be able to climb out of the hole she’s now in? Maybe. But maybe not. (And certainly not without the generous help of the film’s sponsors, HOLE_AID.) A story for the ages, Up the Catalogue boldly takes the shopping channel film genre away from cult classic territory and straight into the mainstream.