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The Secret of Selling the Negro (1954)

The Secret of Selling the Negro (1954)

Documentary

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

Release Date: 1954, July 4
Directors: Wayne A Langston
Countries: United States of America
Production: Johnson Publishing, Johnson Publishing, Sarra, Sarra
Cast: Robert Trout

Overview:

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Keywords:

african american advertising corporate