The Merchants of Cool (2001)
How businesses market to American teenagers, and the effect they have together on popular culture.
| Release Date: | 2001, February 27 |
| Directors: | Barak Goodman |
| Countries: | United States of America |
| Cast: | Malcolm Gladwell, Christina Aguilera, Adam Carolla, Jimmy Kimmel, Tom Green, Howard Stern, Jessica Biel, Fred Durst, Britney Spears, Carson Daly, Violent J, Shaggy 2 Dope |