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The Appearance (1996)

The Appearance (1996)

Documentary
Release Date: 1996, July 14
Directors: Harun Farocki
Countries: Germany
Production: Harun Farocki Filmproduktion, Harun Farocki Filmproduktion

Overview:

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.