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Hollywood: Style Center of the World (1940)

Hollywood: Style Center of the World (1940)

Documentary
Release Date: 1940, May 29
Directors: Oliver Garver
Countries: United States of America
Production: Metro-Goldwyn-Mayer
Cast: Robert Taylor, May McAvoy, Vivien Leigh, Clark Gable, Ann Rutherford, Judy Garland, Frank Morgan, James Stewart, Lionel Barrymore, Mickey Rooney, Laurence Olivier, Bruce Cabot

Overview:

This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM's chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.

Keywords:

short film fashion old hollywood promotional