Advertising and Sales Promotion Strategy (1997)

Advertising and Sales Promotion Strategy (1997)

Gerard J. Tellis

Year: 1997
Authors: Gerard J. Tellis
Publishers: Prentice Hall
Pages: 528
Print type: BOOK

Description:

Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.