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Relationship Marketing in Sports (2010)

Relationship Marketing in Sports (2010)

Gerd Nufer, Simon Chadwick, André Bühler

Year: 2010
Authors: Gerd Nufer, Simon Chadwick, André Bühler
Publishers: Routledge
Pages: 210
Print type: BOOK

Description:

Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.