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Managing Marketing (2007)

Managing Marketing (2007)

Roger A. Palmer, Juanita Cockton, Graham Cooper

Year: 2007
Authors: Roger A. Palmer, Juanita Cockton, Graham Cooper
Publishers: Routledge
Pages: 394
Print type: BOOK

Description:

"There are many books on marketing, so this is not yet another one on the 'what' of marketing but is concerned with the 'how'. It is designed to provide clear guidance on managing the marketing function as a practical entity and allowing the marketer to grasp how the theory can be applied to the job. Managing Marketing is designed to make marketers both more effective and better able to explain their role within company context. The book discusses the managerial aspects of the marketer's job and is particularly suited to marketing managers, especially those newly appointed to marketing roles, students of marketing with a good grasp of underlying theory and those on professional courses for CIM and CAM."--Jacket.