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Psychology in Economics and Business (1996)

Psychology in Economics and Business (1996)

Gerrit Antonides

Published: 1996, September 30
Authors: Gerrit Antonides
Publishers: Springer
Pages: 456
Print type: BOOK

Description:

This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes, information processing, and applications in fields including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, and economic socialization.