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Mission and Business Philosophy (1990)

Mission and Business Philosophy (1990)

Andrew Campbell, Kiran Tawadey

Year: 1990
Authors: Andrew Campbell, Kiran Tawadey
Publishers: Butterworth-Heinemann
Pages: 368
Print type: BOOK

Description:

Based on the premise that enthusiastic loyalty exists within a company when the organization's values are similar to the individual's values, this book demonstrates how to link the commercial aspect of corporate life with the emotional element that fuels the energy of human behaviour.