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Great Answers to Tough Marketing Questions (2003)

Great Answers to Tough Marketing Questions (2003)

Paul Russell Smith

Year: 2003
Authors: Paul Russell Smith
Publishers: Kogan Page Publishers
Pages: 328
Print type: BOOK

Description:

With 120 challenging and entertaining questions and answers, Great Answers to Tough Marketing Questions reveals why big budgets don't always produce results, how to produce a great marketing plan and what can be learnt from the world's biggest players. Cutting through theory and jargon, it should improve knowledge and skills.