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Handbook of Marketing (2002)

Handbook of Marketing (2002)

Barton A Weitz, Robin Wensley

Published: 2002, November 4
Authors: Barton A Weitz, Robin Wensley
Publishers: SAGE
Pages: 610
Print type: BOOK

Description:

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.