Services Marketing and Management (2002)

Services Marketing and Management (2002)

Balaji B.

Year: 2002
Authors: Balaji B.
Publishers: S. Chand Publishing
Pages: 452
Print type: BOOK

Description:

Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |