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Business Research Methods (2009)

Business Research Methods (2009)

William G. Zikmund

Published: 2009, August 1
Authors: William G. Zikmund
Publishers: South-Western Pub
Pages: 674
Print type: BOOK

Description:

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age