From Mind to Market (1997)

Roger D. Blackwell

Published:	1997, October 21
Authors:	Roger D. Blackwell
Publishers:	Harper Collins
Pages:	282
Print type:	BOOK

Description:

Ny the "guru of . . . how to do business in a global marketplace" ("New York Times"), this text turns the traditional retailing paradigm on its head, providing businesspeople looking to dominate the marketplace of the new millennium with the key to the future: demand-chain management. Featuring visionary companies like Wal-Mart, AT&T, and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st century, Blackwell illustrates this cutting-edge concept. Illustrations.