The Unicorn's Shadow (2020)

Ethan Mollick

Published:	2020, June 23
Authors:	Ethan Mollick
Publishers:	University of Pennsylvania Press
Pages:	116
Print type:	BOOK

Description:

In The Unicorn's Shadow, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.