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The Future of Business (2002)

The Future of Business (2002)

Lawrence J. Gitman, Carl D. McDaniel

Year: 2002
Authors: Lawrence J. Gitman, Carl D. McDaniel
Publishers: Cengage Learning
Print type: BOOK

Description:

Packaged for the MTV crowd with companion Web site, CD-ROM, and video lectures, the interactive edition of this introductory text is also loaded up with e-commerce case studies, color photos, and quick-hit sidebars. It explains what a business does and how it's created, identifies trends that will a