Brandjack (2016)

Q. Langley

Published:	2016, April 30
Authors:	Q. Langley
Publishers:	Springer
Pages:	315
Print type:	BOOK

Description:

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.