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Principles of Marketing

Principles of Marketing

Philip Kotler, Gary Armstrong, Linden Brown, Stewart Adam

Authors: Philip Kotler, Gary Armstrong, Linden Brown, Stewart Adam
Publishers: Prentice Hall
Print type: BOOK

Description:

Provides an introduction to marketing. This third edition provides an authoritative presentation of marketing theory, and offers the reader a variety of examples and applications illustrating the major decisions that marketing management faces.