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Introduction to Marketing Concepts (2005)

Introduction to Marketing Concepts (2005)

Graeme Drummond, John Ensor

Year: 2005
Authors: Graeme Drummond, John Ensor
Publishers: Routledge
Pages: 296
Print type: BOOK

Description:

Providing comprehensive coverage of basic marketing topics, this text focuses on the key points of each aspect, illustrating the complexities and specific areas, as well as taking a more general overview.