The Conquest of Cool (1997)

Thomas Frank

Published:	1997, December 8
Authors:	Thomas Frank
Publishers:	University of Chicago Press
Pages:	340
Print type:	BOOK

Description:

Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables. Copyright © Libri GmbH. All rights reserved.