Marketing Logistics (2003)

Marketing Logistics (2003)

Martin Christopher, Helen Peck

Year: 2003
Authors: Martin Christopher, Helen Peck
Publishers: Routledge
Pages: 170
Print type: BOOK

Description:

'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.