Cases on Consumer-centric Marketing Management (2014)

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Cases on Consumer-centric Marketing Management (2014)

Vimi Jham, Sandeep Puri

Year:	2014
Authors:	Vimi Jham, Sandeep Puri
Publishers:	Business Science Reference
Print type:	BOOK

Description:

"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.

Cases on Consumer-centric Marketing Management (2014)

Description:

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