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Planning and Managing Public Relations Campaigns (2020)

Planning and Managing Public Relations Campaigns (2020)

Anne Gregory

Published: 2020, December 29
Authors: Anne Gregory
Publishers: Kogan Page
Pages: 288
Print type: BOOK

Description:

A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.