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The Power of Customer Misbehavior (2013)

The Power of Customer Misbehavior (2013)

M. Fisher, M. Abbott, Kalle Lyytinen

Published: 2013, November 1
Authors: M. Fisher, M. Abbott, Kalle Lyytinen
Publishers: Springer
Pages: 201
Print type: BOOK

Description:

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.