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Marketing (2009)

Marketing (2009)

Michael Solomon, Jane Charbonneau, Andrew Hughes, Greg Marshall, Bill Chitty, Elnora Stuart

Year: 2009
Authors: Michael Solomon, Jane Charbonneau, Andrew Hughes, Greg Marshall, Bill Chitty, Elnora Stuart
Pages: 549
Print type: BOOK

Description:

A NZ MARKETING TEXT WITH A DIFFERENCE! MARKETING: REAL PEOPLE, REAL CHOICES introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. MARKETING: REAL PEOPLE, REAL CHOICES is suitable for students studying introductory marketing courses.