Dictionary of Advertising and Marketing Concepts (2013)

Dictionary of Advertising and Marketing Concepts (2013)

Arthur Asa Berger

Published: 2013, August 31
Authors: Arthur Asa Berger
Publishers: Left Coast Press
Pages: 145
Print type: BOOK

Description:

In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.