Business Research Methods (2006)

Business Research Methods (2006)

Donald R. Cooper, Pamela S. Schindler

Year: 2006
Authors: Donald R. Cooper, Pamela S. Schindler
Publishers: Irwin/McGraw-Hill
Pages: 782
Print type: BOOK

Description:

part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.