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Marketing Management (2019)

Marketing Management (2019)

Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Published: 2019, July 12
Authors: Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Publishers: Pearson UK
Pages: 1241
Print type: BOOK

Description:

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.