Radio, TV, and Cable Programming (1994)

Radio, TV, and Cable Programming (1994)

Barbara Ann Moore, Herbert H. Howard, Michael S. Kievman

Year: 1994
Authors: Barbara Ann Moore, Herbert H. Howard, Michael S. Kievman
Publishers: Iowa State Press
Pages: 456
Print type: BOOK

Description:

This edition details the organisation of the broadcast programme department and the responsibilities of the director. Other practical subjects covered include how to design competitive strategies and schedules for television stations and attractive formats for radio.