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Sensory Marketing (2009)

Sensory Marketing (2009)

B. Hultén, N. Broweus, M. van Dijk

Published: 2009, May 21
Authors: B. Hultén, N. Broweus, M. van Dijk
Publishers: Springer
Pages: 197
Print type: BOOK

Description:

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.