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Storytelling (2010)

Storytelling (2010)

Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

Published: 2010, June 8
Authors: Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette
Publishers: Springer
Pages: 254
Print type: BOOK

Description:

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.