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The Principles of Islamic Marketing (2011)

The Principles of Islamic Marketing (2011)

Baker Ahmad Alserhan

Year: 2011
Authors: Baker Ahmad Alserhan
Publishers: Gower Publishing, Ltd.
Pages: 232
Print type: BOOK

Description:

The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It's a marketing book that represents the values behind a business model adopted by nearly one fifth of the world population; the Islamic Economic System.