A Framework for Marketing Management (2003)

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A Framework for Marketing Management (2003)

Philip Kotler

Year:	2003
Authors:	Philip Kotler
Pages:	396
Print type:	BOOK

Description:

Features include: coverage of adapting marketing to the new economy; real-world vignettes; illustrations and marketing advertisements; a full package of teaching supplements and an accompanying companion website.

A Framework for Marketing Management (2003)

Description:

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