Seduction by Contract (2012)

Oren Bar-Gill

Published:	2012, August 23
Authors:	Oren Bar-Gill
Publishers:	Oxford University Press
Pages:	297
Print type:	BOOK

Description:

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.