Entrepreneurship and Small Business (2022)

Entrepreneurship and Small Business (2022)

Paul Burns

Published: 2022, February 24
Authors: Paul Burns
Publishers: Red Globe Press
Print type: BOOK

Description:

The fully updated 5th edition of the UK’s market-leading book on entrepreneurship combines theory with practice to provide a holistic introduction to entrepreneurship, alongside hands-on guidance for aspiring small business managers. Entrepreneurship and Small Business is the ideal book for anyone wanting to combine a strong theoretical foundation with practical advice drawn from Paul Burns’ decades of academic and entrepreneurial experience. Approaching the study of entrepreneurship from the perspective of the business life-cycle, the book gives students a comprehensive understanding of the forms and stages of the entrepreneurial journey, from start up, through periods of growth, to the maturity of an established business. This is an indispensable textbook for students taking undergraduate Entrepreneurship or Small Business Management courses, as well as for MBA students. Entrepreneurship and Small Business also contains invaluable insights for people looking to start their own business.