The Marketing Plan (2002)

John Westwood

Year:	2002
Authors:	John Westwood
Publishers:	Kogan Page Publishers
Pages:	228
Print type:	BOOK

Description:

A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.