Marketing Communications (2004)

Ludi Koekemoer

Year:	2004
Authors:	Ludi Koekemoer
Publishers:	Juta and Company Ltd
Pages:	596
Print type:	BOOK

Description:

Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.