Rock Brands (2011)

Elizabeth Barfoot Christian

Year:	2011
Authors:	Elizabeth Barfoot Christian
Publishers:	Lexington Books
Pages:	369
Print type:	BOOK

Description:

The book's core objectives are addressed over three sections. In the first part, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics and religion in their lyrics, and how imagery is utilized by artists to gain a fan base. Finally, Rock Brands discusses specific changes in the media available, and how these resources can benefit music icons after they are long gone, as with Elvis and Michael Jackson. "--Book jacket.