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Marketing to the Affluent (1988)

Marketing to the Affluent (1988)

Thomas J. Stanley

Year: 1988
Authors: Thomas J. Stanley
Publishers: Irwin Professional Publishing
Pages: 344
Print type: BOOK

Description:

The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals. Copyright © Libri GmbH. All rights reserved.