Successful Product Management (1998)

Successful Product Management (1998)

Stephen Morse

Year: 1998
Authors: Stephen Morse
Publishers: Kogan Page Publishers
Pages: 162
Print type: BOOK

Description:

This title offers practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding. There are examples and checklists.