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Marketing Mistakes and Successes (2004)

Marketing Mistakes and Successes (2004)

Robert F. Hartley

Year: 2004
Authors: Robert F. Hartley
Publishers: John Wiley & Sons
Pages: 372
Print type: BOOK

Description:

This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.