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100 Great Marketing Ideas from Leading Companies Around the World (2009)

100 Great Marketing Ideas from Leading Companies Around the World (2009)

Jim Blythe

Year: 2009
Authors: Jim Blythe
Publishers: Marshall Cavendish Corporation
Print type: BOOK

Description:

"This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation."--Publisher's description.