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The Rise of the New East (2014)

The Rise of the New East (2014)

B. Simpfendorfer

Published: 2014, June 27
Authors: B. Simpfendorfer
Publishers: Springer
Pages: 236
Print type: BOOK

Description:

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.