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Data Mining Techniques (2004)

Data Mining Techniques (2004)

Michael J. A. Berry, Gordon S. Linoff

Published: 2004, April 9
Authors: Michael J. A. Berry, Gordon S. Linoff
Publishers: John Wiley & Sons
Pages: 671
Print type: BOOK

Description:

Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.