The Marketing Edge (1985)

Thomas V. Bonoma

Year:	1985
Authors:	Thomas V. Bonoma
Pages:	264
Print type:	BOOK

Description:

In a field that has been strong on strategy but short on implementation, The Marketing Edge offers "Monday-morning" dividends. It takes managers past the tidy realm of theory and gives them the tools and skills they need to make marketing strategies work in the real world.