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Business Research Methods (1984)

Business Research Methods (1984)

William G. Zikmund

Year: 1984
Authors: William G. Zikmund
Pages: 632
Print type: BOOK

Description:

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.