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Winning At Innovation (2015)

Winning At Innovation (2015)

Philip Kotler, Fernando Trías de Bes

Published: 2015, January 13
Authors: Philip Kotler, Fernando Trías de Bes
Publishers: Palgrave Macmillan
Print type: BOOK

Description:

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.