Crossing the Chasm (1998)

Geoffrey A. Moore

Year:	1998
Authors:	Geoffrey A. Moore
Pages:	223
Print type:	BOOK

Description:

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.