Crossing the Chasm (1991)

Geoffrey A. Moore

Year:	1991
Authors:	Geoffrey A. Moore
Publishers:	HarperCollins
Pages:	223
Print type:	BOOK

Description:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.